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Engagement Automation
 
   
 
 

Rajiv Bhat - Senior VP of Data Sciences at InMobi, talks about big data in the context of mobile, at an inDecode developer meetup. Learn how mining big data helps with lookalike targeting, acquiring high quality users and scaling your app.

 
 
   
 
 
More Stories
 
 
 
  Ad Network Mediation  
 
  Mobile India In 2015 : An Infographic  
  2015 proved to be a significant year of growth for India's mobile economy. InMobi and TUNE team up to help you make sense of what India's mobile consumers did in 2015. View the infographic here.
 
  Using Chat  
 
  All About Location Strategies On Mobile  
 
  Ian Anderson, Principal Data Scientist at InMobi, talks on the finer aspects of harnessing the power of Location Services in the context of mobile. See his entire deck here.  
 
 
 
 
  View-Through Attribution  
 
  Native Advertising For Mobile Marketers: 5 Tips For Success  
 

With ad-blocking gaining popularity, Native advertising has become a powerful way for brands to connect with consumers. Jonah-Kai Hancock, Director of Marketing at TUNE, lays down the top 5 tips to succeed in Native advertising. Read more.

 
 
  Mobile Backend  
 
  A Day In The Life Of A Female Developer  
 
 

InMobi data architect Amareshwari Sriramadasu shares her experience as a developer, how she got into the world of computer science and her advice to aspiring female developers. Read the full article at Develop Magazine here.

 
 
 
 
 
 
 
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