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Language Targeting

Dear Partner,

2015 has yet again been a great year for mobile in our region. You would have witnessed multiple innovations from InMobi including the successful introduction of InMobi’s Programmatic Platform powered by Rubicon- InMobi Exchange. We have enhanced our existing brand targeting products such as Geo/Location Targeting and also created new tools in order to reach diverse audiences such as language targeting which you can read more about below.

Q4 is now upon us and as always will be a busy one. Mobile Networks, Publishers, Brands and Agencies all over the world await the MRC’s updated announcement on mobile viewability, a topic which is bound to evolve mobile advertising once more and one which we are looking forward to embracing.

We hope you enjoy this edition and do reach out to myself or the team with any questions.

Andy Powell,

Head of Sales - META.

  Location Targeting  
  Location Targeting: The new power tool in the hands of advertisers  
  Smartphones are a powerful medium for location targeting. InMobi's widespread SDK footprint provides access to accurate location data, IP addresses & hashed device IDs at scale. This helps in deriving meaningful insights to be leveraged for enhancing ad relevance. Read more about how Location Targeting helps the advertisers discover relevant propositions for users.
  Location Targeting  
  Q2, 2015 Mobile Advertising Landscape in MENA  
  Saudi Arabia has been the biggest gainer in Q2 2015 with QoQ growth of 23.9%
InMobi's Inventory in MENA has 89% reach via Apps which enables a wide variety of targeting capabilities.
iPhone reach has seen a steep incline of 20.2% from the previous quarter. Know more about the Network performance. Download Report
  Mobile Advertising Report  
  Reach audience with a message in a language of their choice  

InMobi now allows for targeting users who have a preference for a certain language.
When a user first purchases his/ her device, there is a prompt to select the language setting for all future communication and requests. Based on InMobi's 1st party mobile device insights, we are now successfully able to leverage these language settings.

Mail us for more details.

  Mobile Advertising Report  
  InMobi Wins Top Award for Creative Excellence at MMA  
  InMobi, has been awarded the top prize at the 2015 Global Smarties™ Awards in partnership with Unilever and Mindshare from the Mobile Marketing Association (MMA). The awards, honoring innovation, creativity and in-app advertising, are among the most prestigious awards in the mobile marketing industry. Here is the awarding winning creative.  
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