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Dear Partner,

Can you believe that it's December and yet another year has passed us by? We at InMobi aren't quite done yet though. Our recent announcement on Viewability is a game changer. We've aligned with the Media Rating Council’s future guidelines to become the first Mobile Advertising Network to offer 100% viewability in-app! There are more details below, feel free to reach out to the team and me for more information.

2016 looks to be another fast paced & aggressive growth year, especially following eMarketer's latest estimates that over 606 million people in the Middle East and Africa will have at least one mobile phone this year, and the total will pass 789 million in 2019, incredible! As the mobile landscape continues to evolve and grow, we remain committed to ensuring that brands are well equipped to take advantage of these changes.

I'd like to sign off by thanking you, our valued partners, for supporting us in 2015. We wish you all the very best for 2016 and look forward to working with you. Here's to a successful 2016.

Andy Powell,

Head of Sales - META

  InMobi Guarantees 100% In-App Mobile Ad Viewability  
  InMobi announced a guarantee of 100% viewability for all in-app mobile ad campaigns, aligning to the Media Rating Council’s future guidelines for in-app viewability measurement. Viewability guarantees to advertisers that their mobile ads were seen, and increases accountability. The InMobi guarantee applies to all in-app ad formats whether bought direct or via private programmatic deals. To know more, click here.
  Packaged Deals  
  Did You Know These Interesting User Behaviour Patterns?  
  More than 45% of smartphone users plan their travel using mobiles and 70% use mobile social apps after their travel.
About 90% of the mobile internet users in Saudi and UAE use their mobiles to check prices and review products.
83% of the mobile users rely on their mobile devices for choosing a place to dine while traveling. To know more about our packaged deals, mail us
  Opt-in Video Ads  
  Introducing User Opt-In Video Ads on InMobi Exchange  

InMobi has long been moving towards a consumer-first approach to mobile advertising that enables great user experience. The InMobi Exchange now enables this vision through Opt-In video ads, an equivalent of Rewarded Video ads that allow users to discover great products based on their consent. Opt-in Video ads enable advertisers to buy in-app video inventory with 90%+ completion rates and high user intent.


  Mobile Advertising Report  
  Q3, 2015 Mobile Advertising Landscape in MENA  
  In Q3 2015, InMobi's reach on tablets and related devices has seen a massive spike of about 30%. InMobi's Inventory in MENA has 90% reach via Apps which enables a wide variety of targeting capabilities. Samsung smartphones have been a top gainer this quarter with an increase in reach by 5.5% from the the previous quarter. To know more about our Network performance. Download Report.
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