InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relatively high, with the majority of those surveyed conducting mobile banking and almost half paying bills on mobile. Use of peer-to-peer payment services is still lower, but we expect this category to grow quickly as consumers become increasingly comfortable transacting on their devices.
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. This was bound to happen with the coming of the Internet and the mobile and the way media has changed over the last few years. People have moved to online, more so to mobile and social media, where they look for vehicle pricing, model information, photo galleries, vehicle reviews, ratings, ownership reviews, and vehicle comparisons.
There is indeed something fundamentally different and personal when it comes to mobile phones and how we interact with them. A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones. But, when that content is a mobile ad, reactions may differ. According to Millward Brown’s AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. Is there a way then, for marketers to overcome such negative perceptions and leverage mobile as a channel for marketers.
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