INSIGHTS NEWSLETTER | MARCH 2013

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the country’s vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the world’s largest independent mobile ad network.

Four campaigns made by InMobi’s stellar Creative Services team in Singapore made it through as finalists across a number of categories, totalling ten nominations. The campaigns nominated were: Unilever Dove Hairfall with Mindshare, Singtel MioTV with MEC, Samsung Galaxy Camera Reborn with Starcom, and Starhub TV Anywhere with Mindshare. At the end of the night, InMobi scooped a stunning total of six awards.

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Reaching Millennials
 

Millennials are educated, digital savvy, tech-proficient, optimistic trendsetters. In partnership with Decision Fuel & On Device Research, InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior, and receptivity towards mobile ads.

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InMobi Awarded TRUSTe Privacy Seal
 

As InMobi has developed in size and stature – particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our ad network. A significant part of this has been in achieving external recognition for our efforts to be transparent and open in our business and building a reputation as a company that treats its customers’ data privacy with care. In January we were proud to be awarded the TRUSTe Privacy Seal – recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices.

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Massive Improvement to InMobi Monetization
 

This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. Internally known as project Dark Knight, this change had been in the works for the past 8 months and cut across the entire stack making massive overhauls to every system being used at InMobi. As a result of this change and associated changes which will follow over the next few weeks, users will be able to see far more relevant ads from InMobi as measured through various relevance metrics including CTR, conversion rates and eCPM.

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Case Studies
 
McDonalds
 
 
Events
 
Game Developers Conference
San Francisco, CA
 
 
iMedia Brand Summit
Bali, ID
 
 

 
 
InMobi · 65 Chulia Street, #25-01/02/03 OCBC Centre, Singapore 049513

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