The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research. These reports are the second part in a series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. Access the latest India Mobile Media Consumption research infographic here.
From our research results, it is clear that the growth of mobile media is immense throughout the world, and is constantly reshaping how we interact in our everyday lives.
Millennials are educated, digital savvy, tech-proficient, optimistic trendsetters. In partnership with Decision Fuel & On Device Research, InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior, and receptivity towards mobile ads.
As InMobi has developed in size and stature – particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our ad network. A significant part of this has been in achieving external recognition for our efforts to be transparent and open in our business and building a reputation as a company that treats its customers’ data privacy with care. In January we were proud to be awarded the TRUSTe Privacy Seal – recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices.
This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. Internally known as project Dark Knight, this change had been in the works for the past 8 months and cut across the entire stack making massive overhauls to every system being used at InMobi. As a result of this change and associated changes which will follow over the next few weeks, users will be able to see far more relevant ads from InMobi as measured through various relevance metrics including CTR, conversion rates and eCPM.