InMobi SEPTEMBER 2013
Brand Edition
 
 
Stephanie Sarofian
introduction
 
We are excited to launch our first issue of InMobi Brand Insights newsletter. We recently announced that Stephanie Sarofian, one of the most powerful women in advertising according to the Business Insider, has joined InMobi as executive director, agency and brand partnerships North America. Additionally, Francisco Cordero has been promoted to the the VP & GM, brand business, North America. We are excited about the opportunity and success we are seeing with brands and agencies as they increase their advertising budgets in mobile advertising. This is an exciting time as we e continue to grow our products, make a big appearance at 10th Annual Advertising Week in New York and expand our partnerships.
 
 
 
Brand Yearbook
Download InMobi Insights e-book: the Brand issue
 
It's the era of constant evolution in mobile advertising. As brand marketers, you would like to embrace this new medium to reach and engage the consumer on an increased personal level. We created an e-book that can help you be on top of everything related to mobile - industry trends, consumer insights, award winning mobile campaigns and more. Our latest issue covers interesting mobile advertising insights and some of the coolest campaigns of first half 2013 featuring the hottest brands like Audi, McDonalds, Bloomberg and more.
 
Download
 
 
 
Changing Landscape
Industry Trends: From Smartphones to Tablets – The Changing Landscape
 
With the technological paradigm slowly shifting towards tablets, tablet penetration will continue to grow, providing users with an even more realistic and engaging user experience. At 126 million users worldwide and counting, the exploding tablet user base of high quality and affluent consumers provides an opportunity to acquire quality users at scale for maximum ROI. The unique customer purchase patterns facilitate more precise targeting for best ROI at scale.  Read more...
 
 
 
Research
Research: Mobile Transforming the Face of Beauty & Personal Care Shopping
 
By 2017, the beauty and personal care industry is expected to exceed $630 billion* globally. This offers a clear opportunity for advertisers to leverage personalized channels like mobile marketing and social media. At InMobi, we recently concluded a research survey in the UK to analyse how mobile advertising has altered the consumer path to purchase. The study validates that personal care consumers are increasingly turning to smartphones for their shopping related needs, with as high as 67% being influenced by mobile ads to make a purchase.
Read more...
 
 
 
Whitepaper
Whitepaper: Multi-Screening- The Who, What, and When for Marketers
 
Gone are the days when the TV commanded complete attention of the viewers. With the ever increasing capabilities of smart phones and tablets, mobile and web usage while watching TV has soared in 2013. InMobi released the first global report into multi-screen viewing behavior to provide marketers with insight on effectively engaging consumers across multiple screens. The report uncovers that mobile now ranks first in media consumption among mobile web users, who consume 108 minutes of the average 7 hours of media consumed per day via their mobile device.
 
Download
 
 
 
Showcase App
InMobi Showcase App now available on Apple app store
 
In our pursuit to share InMobi’s most innovative mobile ad creatives with you, we are pleased to announce that our new InMobi Showcase app is now available in the Apple and Android app stores. With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to highlight the most creative and engaging ads created on our InMobi Studio platform.   Read more...
 
Download App: iOS Android
 
 
 
 
  case study of the month  
 
Audi Japan Case Study
 
  Audi leverages InMobi’s location-enabled ads to drive potential consumers to local car dealers
  Read more...
  upcoming events  
 
23 Sep 2013 - 27 Sep 2013:
10th Annual Advertising Week, New York City, USA
Read more...
 
21 Oct 2013 - 23 Oct 2013:
GMIC – San Francisco, USA
Read more...
 
  company news  
 
InMobi North America MD shares his view on the impact of Google's new Nexus 7 on Mobile Advertising
Read more...
 
InMobi’s Abhay Singhal at Cannes Lions: Strategies and tactics for Mobile video advertising
Read more...
 
MEC UK selects InMobi as its preferred partner for mobile rich media advertising
Read more...
 
InMobi makes it to VentureBeat’s top 10 mobile ad networks list
Read more...
 
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