INSIGHTS NEWSLETTER | AUGUST 2012
 
INDUSTRY TRENDS
CPG Marketers: 66% of Mobile Consumers Use Their Devices to Inform or Make a Purchase While in Stores
July 19, 2012 | by Surag Patel
 
 
71% of CPG companies are expected to increase their mobile ad spend in 2012. Check out our latest insights and best practices for CPG marketers to view targeted consumer survey results and make the most of your upcoming campaign.
Read more >
 
   
WEBINAR RECAP
MMA: Improving the Economics in Mobile Marketing 
August 2, 2012
 
n this webinar, JamesLamberti, GM of AdTruth, and Anne Frisbie, Head of North America at InMobi, discuss the challenges marketers are faced with today and the trends and technologies shaping the future of mobile marketing.. . .
Read more >
 
 
COMPANY NEWS
InMobi Continues Expansion by Acquiring MMTG Labs
July 18, 2012
 
MMTG Labs drives mobile app downloads by enabling publishers to run their own branded app store as an extension to their mobile site, through the AppGalleries platform. Its Appbistro platform helps Facebook developers. . .
Read more >
 
 
 INDUSTRY UPDATES
InsightExpress Creates Digital Benchmark for Online Ads
July 10, 2012
 
After evaluating hundreds of campaigns, InsightExpress points to ads from Healthy Choice, Blue Moon Brewing, Walgreens, MD Anderson Cancer Center and Macy’s as leading the industry in awareness.. . .
Read more >
   
 
 RECOGNITION
BUSINESS INSIDER: Anne Frisbie From InMobi Featured in 21 Most Important People in Mobile Report
July 11, 2012
 
When we compiled our list of the most important people in mobile advertising — the Mobile Power List 2012 — it contained one depressing anomaly: They were all men. . .. . .
Read more >
 
 
EVENT RECAP
2012 CEO-CMO SUMMIT
August 2, 2012 | by Shrikant Latkar
 
As the founding sponsor of the MMA CEO-CMO summit, InMobi hosted 100+ executives at the beautiful Casa De Campo in the Dominican Republic. The theme for this year was “Deconstructing Mobile”, with the goal to bring clarity about mobile to the industry-at-large. . .
Read more >
 
 
 
 
Ad of the Month
 
 
 
Speaking Engagements
 

Esomar World Research – Congress 2012:
9th September 2012 - 12th September 2012
Atlanta
 

 

 
 
Events
 
OCT
2-3
MMA AdWeek
New York City
 
OCT
4
AdMonsters OPS
New York City
 
NOV
11-14
AdMonsters Publisher Forum – Mobile
San Antonio, TX
 
 
 
 
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