INSIGHTS NEWSLETTER | AUGUST 2012
 
INDUSTRY NEWS
Make the Most Out of Mobile As Others Lean Back
by Brendan Watmore
 
 
MOBILE is the talk of the town right now. There is no doubt that we have reached the post PC era. The shift of media consumption usage towards connected devices is undeniable and all things point towards sustained growth. But savvy marketers need to stop playing catch-up and really start to leverage the power of mobile.
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RESEARCH
Apple’s iOS Overtakes Android for the First Time in New Zealand
July 12, 2012
 
Apple’s iOS now holds 33.4 per cent market share, increasing 10.4 per cent in the last three months, whilst Android currently holds 29.5 per cent, only increasing its share marginally by 0.9 per cent. These findings are supported by the dominance of the iPhone as the top handset, commanding 19.6 per cent of the market. . .
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INDUSTRY TRENDS
Tablet Impressions Surge 34% in Australia in the Last Three Months
July 12, 2012
 
As predicted last quarter, InMobi's latest Insights report shows a 34 per cent growth in tablet impressions across the Australian InMobi network over the last three months. A similar growth was experienced in New Zealand (78 per cent) indicating a strong upward trend in tablet usage across the Pacific region. . .
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ACQUISITIONS
InMobi Continues Expansion by Acquiring MMTG Labs
July 18, 2012
 
“At MMTG Labs our mission is to help developers and brands increase downloads by giving publishers the tools to highlight applications that are highly contextual and relevant to their communities”, said Ryan Merket, Founder and CEO at MMTG Labs.. . .
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NOMINATIONS
We are Finalists in the 2012 Mobile Awards!
Our Nokia Lumia campaign entry, a mobile advertising campaign using state of the art HTML5 rich media technology, has recently been nominated for 3 categories in the 2012 Mobile Awards. Vote for us!
View The Campaign Entry Here >
 
 
 
 
 
Ad of the Month

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Consumer Adoption of Connected Devices and the Impact on Media Planning:
 

Download our latest Australian white paper to find out more.
Click here to download

 

 
Events
AUG
29
New Zealand
 
 
Case Studies

Nokia Lumia
Nokia achieves deep levels of engagement with Rich Media mobile execution for the Nokia Lumia campaign.

 
 
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