MOBILE is the talk of the town right now. There is no doubt that we have reached the post PC era. The shift of media consumption usage towards connected devices is undeniable and all things point towards sustained growth. But savvy marketers need to stop playing catch-up and really start to leverage the power of mobile. Read More >
Apple’s iOS now holds 33.4 per cent market share, increasing 10.4 per cent in the last three months, whilst Android currently holds 29.5 per cent, only increasing its share marginally by 0.9 per cent. These findings are supported by the dominance of the iPhone as the top handset, commanding 19.6 per cent of the market. . .
As predicted last quarter, InMobi's latest Insights report shows a 34 per cent growth in tablet impressions across the Australian InMobi network over the last three months. A similar growth was experienced in New Zealand (78 per cent) indicating a strong upward trend in tablet usage across the Pacific region. . .
“At MMTG Labs our mission is to help developers and brands increase downloads by giving publishers the tools to highlight applications that are highly contextual and relevant to their communities”, said Ryan Merket, Founder and CEO at MMTG Labs.. . .