Building Stronger Brands With The Most Influential Consumer Segment: Mobile Mothers
August 29, 2012 | by Shamala DN
Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions...
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The Impact of Tablets on Device Usage in Australia
July 31, 2012 | by Marc Fine
Tablet sales in Australia are growing exponentially. By the end of this year, tablets are expected to reach nearly 40% of households. Consumers love their large screen sizes and user-friendly experiences, so these devices are already having a huge impact on web usage...
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The Mobile Social Graph
August 24, 2012 | by Harish Nair
A social network for most people is just a way to keep their weak social contacts alive. The need of the future then is a mobile social graph that has access to multiple sources of information - telecom service provider / device maker / GPS / the apps and content you consume. Read about the possibilities of this new era...
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Samsung Draw Something Campaign with InMobi
August 29, 2012 | by Kunal Bharadwaja
Samsung partnered with InMobi to create a high-engagement HTML5 ad unit and deliver a truly innovative and effective mobile rich media campaign. The objective of the campaign was to create awareness around the Samsung Galaxy S3 product launch...
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InMobi wins 2 awards at the 2012 Australia Mobile Awards
August 31, 2012 | by Marc Fine
On the 31st August, the Australian media industry came together in Sydney to celebrate the best that the local mobile community has delivered. We are very excited to announce that the InMobi team has won 2 awards in the Mobile Advertising categories...
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