How Are Connected Devices Influencing Purchase Decisions?
Highlights from the research included that 69% of tablet users have shopped via their device in the last 30 days, 7 out of 10 users regularly use their tablet and watch TV at the same time, and 63% of tablet users in the UK agreed that it is easier to access media content on a tablet than on a mobile or laptop...
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Mobile, The Perfect Platform to Deliver Your Brands Content Strategy
In the early 90’s many analysts predicted the demise of newspapers and magazines due to the Internet, but this never happened; and luckily for publishers, the majority provided their content at no cost. Many people consume print media while relaxing and in between other commitments, so there was still a place for this type of media...
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Mobile Marketing – What’s the Glitch?
August 6, 2012 | Marketing Magazine
Marketers should be flocking to mobile as a marketing vehicle. But in reality, many are yet to make significant inroads into what is being touted as a trillion dollar industry...
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Mindshare Singapore Selects InMobi as its Mobile Advertising Strategic Partner
The strategic partnership provides Mindshare Singapore access to InMobi’s deep network, award-winning creative services built on InMobi’s Sprout platform, advanced targeting and analytics, such as InMobi Ad Tracker, as well as custom brand and industry level research, as mobile advertising continues strong momentum in Singapore...
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InMobi was ranked as the number one mobile ad network in Malaysia in the Digital Media Rankings survey by Marketing Magazine.
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