INSIGHTS NEWSLETTER | OCTOBER 2012
 
CPG Mobile Strategy: Driving Revenue Through Consumer Engagement
October 10, 2012 | by Shamala DN
 
 
It is no surprise that mobiles are changing the way consumers search, shop and interact. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. This has created a range of opportunities for CPG companies to leverage mobile to grow their brands.
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Enhanced Conversion Tracking Capabilities from InMobi Ad Tracker Using AdTruth Device Recognition
October 4, 2012
 
InMobi are proud to announce the release of InMobi Ad Tracker 2.0, which now packs more of a punch with AdTruth’s device recognition technology to improve conversion tracking and deliver valuable insights to assist advertisers in optimizing their campaigns.
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Webinar 11/14: Top App Monetization Tactics You Ought to Know
November 14, 2012 | Led by Pratik Shah
 
With the holiday season nearing, is your app monetization strategy geared up to get the most out of your users? Crafting an effective monetization strategy involves understanding and influencing your user’s lifetime value (LTV).
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Tip of the Month: How to Create, Trimmer, Slimmer Rich Media Ads
October 10, 2012 | Maryam Motamedi
 
As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is something to consider—when running rich media ads on mobile devices, that is.

The ad’s weight has a major impact on its loading time. For the ad to run, it must have a conduit that serves the ad’s information into the smartphone. This means either going through your customer’s data network or Wi-Fi.
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InMobi Wins Three Smarties Awards
October 16, 2012
 
InMobi, the leading innovator in mobile advertising and the largest independent mobile ad network, has been recognized with three 2012 Smarties™ Awards from the Mobile Marketing Association (MMA)—some of the most prestigious awards in the industry.
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Ad of the Month
 

Want to get some great ideas for upcoming campaigns? Have a look at some of our great campaigns we have run recently.

 
Case Studies
 
Audi
 
 
Events
 
AdMonsters Publishers Forum - Mobile
San Antonio, TX
 
Top App Monetization Tactics You Ought to Know
Online Webinar
 
 
 

 
 
 

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