INSIGHTS NEWSLETTER | NOVEMBER 2012
 
InMobi Launches Lifetime Value Platform (LTVP)
November 27, 2012
 
 

We are excited to announce the private beta of InMobi Lifetime Value Platform. This free-to-use advanced lifetime value platform allows app publishers to better understand and engage their users, helping to maximize Lifetime Value (LTV), and ultimately increase revenues. InMobi LTVP works by identifying different in-app user groups and provides deep behavior insight to the publisher. The app publisher using the InMobi platform then has the ability to rapidly modify the app behavior for the different user segments without having to resubmit the app for approval.

Read More about InMobi LTVP >

Webinar: Maximize Revenue with the New InMobi Lifetime Value Platform

Learn how to maximize the lifetime value of every app user with an effective monetization strategy and clever engagement strategies with the InMobi Lifetime Value Platform.

Thursday, November 29th
at 10am PST
1 hour session

Register

 
 
Mobile Goes to the Movies
October 3, 2012 | by Taimour Azizuddin
 
The IAB and InMobi conducted a joint research study in the U.S. and found about two thirds of those who visited theaters once a month or more used mobile to pick movies and plan trips, showcasing the importance of mobile as a channel for marketers to reach valuable movie-going audiences.
Read more >
 
 
Webinar: What Savvy Brand Marketers Must Know About Mobile
December 13, 2012
 

Ready to blow the doors off for 2013? Join our webinar with Forrester analyst Melissa Parrish and take an exclusive guided tour of the future of mobile advertising – and how savvy marketers are going to win big in the new year. We'll explore Forrester's roadmap to mobile marketing maturity and how you can go from experimenting with mobile to executing a sophisticated, high–engagement mobile campaign.

Thursday, December 13th
at 9am PST
1 hour session

Register
 
 
Mobile is a Brand Marketer’s Dream
November 10, 2012 | by Anne Frisbie
 
I am a fervent believer that mobile is today, and will be in the future, one of the strongest channels for true brand engagement, and I am talking TV-level top of the funnel break through the clutter brand engagement.
Read more >
 
 
iOS 6 and How App Marketing is Affected
October 19, 2012 | by Ryan Merket
 
With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the changes that occurred to Apple’s App Store.
Read more >
 
 
 
 
Ad of the Month
 

Want to get some great ideas for upcoming campaigns? Have a look at some of our great campaigns we have run recently.

 
Case Studies
 
Time spent in Samsung’s winning ad reaches 4.5x the industry average.
 
Parking Frenzy, the Games2Win Android car-parking game sees 18% jump in ad revenue, 69% better eCPM with InMobi than the next best ad network.
 
 
Events
 
Webinar: Maximize Revenue with InMobi Lifetime Value Platform
Online Webinar
 
Infocomm 2012
Calcutta, IN
 
Webinar: What Every Brand Marketer Must Know About Mobile
Online Webinar
 
 

 
 
 

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