INSIGHTS NEWSLETTER | NOVEMBER 2012
 
Introducing InMobi Lifetime Value Platform
November 27, 2012
 
 

We are excited to announce the private beta of InMobi Lifetime Value Platform. This free-to-use advanced lifetime value platform allows app publishers to better understand and engage their users, helping to maximize Lifetime Value (LTV), and ultimately increase revenues. InMobi LTVP works by identifying different in-app user groups and provides deep behavior insight to the publisher. The app publisher using the InMobi platform then has the ability to rapidly modify the app behavior for the different user segments without having to resubmit the app for approval.

Read More about InMobi LTVP >

Webinar: Maximize Revenue with the New InMobi Lifetime Value Platform

Learn how to maximize the lifetime value of every app user with an effective monetization strategy and clever engagement strategies with the InMobi Lifetime Value Platform.

Thursday, November 29th
at 10am PST
1 hour session

Register

 
 
Webinar: What Savvy Brand Marketers Must Know About Mobile
December 13, 2012
 

Ready to blow the doors off for 2013? Join our webinar with Forrester analyst Melissa Parrish and take an exclusive guided tour of the future of mobile advertising – and how savvy marketers are going to win big in the new year. We'll explore Forrester's roadmap to mobile marketing maturity and how you can go from experimenting with mobile to executing a sophisticated, high–engagement mobile campaign.

Thursday, December 13th
at 9am PST
1 hour session

Register
 
 
InMobi Wins Three Smarties Awards for Excellence in Mobile Advertising
October 16, 2012
 
InMobi Recognized for Campaign Execution; Innovative Rich Media Creative; and Industry Leading Research.
Read more >
 
 
Rich Media Roadshow Paris
October 30, 2012 | by Claire Owen
 
‘Limvirak Chea, Interim GM France of InMobi, welcomed guests and introduced the audience to some of the key themes of the session including rich media campaigns specific to the French market, the complexities of creating a campaign compatible with multiple devices and innovation in the rich media space.’
Read more >
 
 
Demystifying Mobile Ad Conversion Tracking
November 1, 2012 | by Francois Deschenes
 
If you can’t measure it, you can’t improve it and you can’t prove your return on investment. See the slideshare from our Ad-Tracker webinar here.
Read more >
 
 
The World Goes Mobile
November 15, 2012 | by Feryal Hemamda
 
InMobi had a great opportunity to speak at ESOMAR’s 3D Digital Dimensions 2012 conference in Amsterdam…
Read more >
 
 
 
 
Ad of the Month
 

Hotel Transylvania is our Fang-tastic Ad of the Month.

 
 
Events
 
Webinar: Maximise Revenue with InMobi Lifetime Value Platform
Online Webinar
 
Developer Christmas Party
London, UK
 
Webinar: What Every Brand Marketer Must Know About Mobile
Online Webinar
 
 
Speaking Engagements
 
Mobile Gaming Summit
London, UK

 
 
 

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