68% of consumers surveyed have spent money on mobile, and 83% plan to do so in the next 12 months.
The digital goods category leads with 44% of consumers having purchased them on mobile, followed by physical goods and bill payments at 30% and 24% respectively.View the infographic for more.
Android is the largest OS on the InMobi Ad Network at 50%, growing 4% from Q1 2014.
Apple contributed to 30% of impressions, up marginally by 1% from the previous quarter. View more network stats (PDF).
Digital agency iProspect polled travel consumers on their attitudes to media and technology.
It found that while older age groups were increasingly using the internet to organise holidays and experiences, they were still largely overlooked by travel marketers.Read more.