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 Insights

CONSUMER RESEARCH: 5 ways mobile devices are changing media consumption habits
5 Ways Mobile is changing Media Consumption

68% of consumers surveyed have spent money on mobile, and 83% plan to do so in the next 12 months. The digital goods category leads with 44% of consumers having purchased them on mobile, followed by physical goods and bill payments at 30% and 24% respectively. View the infographic for more.

AWARDSAnnouncing the finalists of the 2014 MMA Smarties APAC

SMARTIES

InMobi is a finalist for 7 awards in 5 categories this year. Watch some of our best work - HTC Hijack, Citra Night Greetings, AXE University and Lifebuoy Weather-Targeted Campaign

INMOBI NETWORK STATS: Apple gained ground while Android grew to a 50% share on the InMobi network in Q2

Apple gained ground while Android grew to a 50% share on the InMobi network in    
Q2

Android is the largest OS on the InMobi Ad Network at 50%, growing 4% from Q1 2014. Apple contributed to 30% of impressions, up marginally by 1% from the previous quarter. View more network stats (PDF).

INDUSTRY: Older travel consumers are untapped by digital marketers

Travellers

Digital agency iProspect polled travel consumers on their attitudes to media and technology. It found that while older age groups were increasingly using the internet to organise holidays and experiences, they were still largely overlooked by travel marketers. Read more.

MOBITOON
Mobitoons - Mobile in Cartoons
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