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This issue of APPetite looks at how you can cross-promote your apps, monetize your gamers' emotional state, and use ad creatives for your app install campaigns.

GAMING: How To Monetize Your Gamer's Emotional State

Gamers' Emotional State

Learn how to maximize your monetization by tying your gamers' emotional state to their receptivity to ad formats. Read more.

INSIGHTS: 5 Things You Need to Know About Cross-Promoting Your Gaming App


Are you using cross-promotion for your app business? Here are 5 things you need to know about cross-promoting your games. Read more.

APP INSTALL ADS: Using Creatives For A Successful App Install Campaign

App Install Ads

The ads you create have the formidable task of convincing people to install and use your app. Here are some learnings on ad creatives that you can use.

INDUSTRY : Google's Material Design Makeover

Google's Material Design Makeover

Google unveiled their Material Design philosophy at Google I/O which aims at a uniform redesign across all their products. Get a sneak peak into the redesigned Google Play Store. Read more.

TECH: How Mobile Ad Attribution Is Changing

Ad Attribution

Come August 1st, all updates and new apps uploaded to Google Play must contain the advertising ID (AID). Here is a blog on the changes in the attribution landscape.



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