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Programmatic
 
   
 
 
You've probably read about programmatic buying in every news publication. But do the various buying channels and options still leave you perplexed? What's the difference between programmatic direct and private marketplaces? This quick primer will clear things up.
 
 
   
 
 
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  InMobi+Rubicon  
 
  InMobi and Rubicon Project Launch Mobile Native Ad Server  
 
  We're bringing more inventory into the market, and how! The new native ad server and OpenRTB Spec make it easy for brands to get involved in native on mobile, and see higher performance by a factor of 2 to 5. Learn more.  
 
  March Madness  
 
  The Madness Is Now Almost Upon Us  
 
  With March Madness right around the corner and set to make the news, it's not too late to reach the right audiences and sport gamified messaging. As our college teams put on their sporting gear, check out what you can do with InMobi.  
 
 
   
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