Mobile advertising could change your game during upcoming sporting seasons like the Super Bowl or March Madness.
But won't your audiences be glued to larger screens? What type of audiences will you reach if you choose mobile advertising? How can you target them? We've got some answers.
87% of them turn on their phones right after.
As Oscar fever hits, your brand needs to understand moviegoers and what they do on mobile.
Our researchresearchin partnership
with the IAB has your brand screenplay all laid out for you.
...you needn't wait anymore to cater to your perpetually connected consumers and the various moments they experience with mobile.
You're just onevideoor read. away from effectively marketing in the moment to your brand audience.
AdAge suggests that the value of Superbowl advertising is magnified by building momentum ahead of the game.
We couldn't agree more.
With core mobile audiences like NFL enthusiasts available for direct and programmatic buys with InMobi.Read more.
History repeats itself, and Super Bowl Sunday is no exception.
We pored through past Super Bowl campaigns to understandwhenconsumers are looking at
their phones during a game, how many responded to commercials, using mobile, and
how many consumers ignored
more than 30 minutes of the game!