App downloads in the US spike when schools let out, and continue to remain high until a little after dinner time.
The State of Mobile App Downloads series by InMobi provides such insights for app developers and publishers.
Download your free copy here.
Typically, if a user clicks on the ad, he is taken out of the publisher's app context and into the App Store app, where he may choose to download the advertiser's app.
We demonstrate how invoking the SK Store within the publisher's app can lead to an increase in app installs.
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