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APPetite

In this issue of APPetite, we discuss the revolutionary changes that the iOS 8 release brings about especially for game developers. Speaking of disruption, InMobi launched InMobi Exchange, which opens up new monetization opportunities for developers. We also present insights on how you can monetize your gamers the right way.

MONETIZATION: Introducing InMobi Exchange

InMobi Exchange

The world's largest mobile-first programmatic marketplace is also the first to offer native mobile advertising at scale. With tens of thousands of advertisers on the platform, developers can now maximize the value of every impression. Read more.

INSIGHTS: Are you monetizing your gamers the right way?

Monetize gamers correctly

Monetizing your game can be a tricky prospect, more so with the large number of ad formats, game styles and gamer personalities out there. But there are ways to master this - from selecting your ad format to weaving it into the game. Read more.

PRODUCT: InMobi Android SDK now supports Android Advertising ID

InMobi Android SDK 440

Last year Google announced its new Advertising ID (AID). Though this new ID has been available since then, come 1st August it will be mandatory to use this AID. InMobi's new Android SDK 440 now supports AID. Read more.

INDUSTRY : Why Apple's WWDC announcements are big for game developers

Apple WWDC announcements

The buzz around iOS 8 is everywhere. "Metal replaces OpenGL ES, which is an ancient relic of the Silicon Graphics era..." - Tim Sweeney, chief executive of Epic Games. What are the devilish details in iOS 8 that game developers should be aware of? Read more.

WEBINAR : Do Native Ads Work for Gaming Apps?

Native Ads Webinar

Learn which native ad layouts can work for your game, what are the best practices for implementation and how to integrate with InMobi Native Ads in less than 30 minutes. Register now for the InMobi webinar.

EVENTS

Casual Connect USA

Meet Team InMobi at the following upcoming events and drop us an email if you would like to connect with us.

Discover the latest mobile insights at www.inmobi.com/insights
Developers, start monetizing instantaneously by downloading our SDK at www.inmobi.com/SDK

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