In this issue of Insights, we discuss programmatic buying on mobile and how InMobi Exchange enables native advertising and audience targeting on mobile at scale. With football fever gripping the world, we present data driven insights on how football fans engage on mobile during the World Cup and how brands can reach them when it matters the most.

FOCUS: InMobi Exchange

InMobi Exchange

InMobi Exchange now makes native advertising scaleable. Combine that with InMobi Audience Personas and high-quality user data enriched inventory, and you have a very powerful solution to help achieve your marketing goals. Learn more.

SHOWCASE: What is the best time to reach football fans on mobile

Football fans engaged on mobile

While the use of second-screens during TV events is widely known, the specifics of consumer behavior while digitally multitasking, is often not well understood. We analyze behavior from the 2010 World Cup to determine at what specific times during a match, are audiences most engaged on mobile. Read more.

INDUSTRY: The Marketer's Guide to Programmatic Buying

The Marketer's Guide to Programmatic Buying

A survey of members of the Association of National Advertisers (ANA) in the US, found that only 23% of respondents understood programmatic buying and used it to execute campaigns. Here is a quick and useful guide that explains programmatic buying and how you can effectively use it.

INFOGRAPHIC: US Auto Shoppers and mobile’s influence on the path to purchase

Auto shoppers

94% of female and 84% of male automobile shoppers in the US turn to mobile for more information after seeing auto ads on other media. What drives the path to purchase of US consumers who intend to shop for automobiles, and how is mobile involved in the search for information? Read more.

INDUSTRY: The best award winning commercials this year at Cannes

Auto shoppers

The Cannes Lions festival just concluded and we got to see some incredible work by the best agencies around the world. Here are the best of the lot and the winners of The Grand Prix and Gold Lion awards this year.

MOBITOON : Native Advertising

And just when you thought it was getting a tad too serious...

Mobitoons - Mobile in Cartoons
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