VIDEO: Unilever's Citra Drives A Million Women Consumers To Product Trial
Watch How Unilever's Citra Got A Million New Young Women Consumers To Try The Product

Unilever's Citra 'Sleeping Beauty' targeted users on mobile during bed time. Users could send goodnight greetings to their friends. Watch this award winning campaign by InMobi and Mindshare.

Q&A: How Marketers Can Buy Mobile Native Ads At Scale

Automation + Mobile Native Advertising: A    
           Match Made in Heaven, For Marketers

Learn how marketers can buy audiences at scale, while leveraging the flexibility and creativity of native ads. This is a Q&A with Anne Frisbie from InMobi and Mari Kim Novak from Rubicon Project. Read more.

CASE STUDY: Lifebuoy Uses Weather Data To Locally Customize Messages

Lifebuoy Cracks Contextual Advertising With Weather-Targeted Ads

Watch how Lifebuoy's ads drove locally relevant advertising to consumers, based on prevailing weather conditions. This campaign from InMobi was a finalist at the MMA Smarties Awards. View here.

INDUSTRY: What Brands Need to Know About Gaming

What Brands Need to Know About Gaming Today

Oculus VR, Twitch, Minecraft, Candy Crush - what do brand advertisers need to know? Read more.

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