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 INSIGHTS

HOLIDAY MARKETING: Brands, Kickstart Your Holiday Season Marketing This Halloween!
Holiday Season

Halloween unveils the start of holiday season shopping, which is all set to be mobile-fueled. It's time to bust some mobile advertising myths, understand why mobile is effective for holiday advertising, and create a mobile plan for your brand to score this holiday season. Read on.

INDUSTRY NEWSGuaranteed Outcomes In A World Of Uncertainty

Guaranteed Outcomes

Being uncertain about mobile campaign ROI is a thing of the past. In a first, InMobi offers 'Guaranteed Outcomes' and contractually delivers against selected advertiser goals. Read more.

CASE STUDYCan Mobile Be Used To Change Consumer Perception?    

KIA

Kia Motors wanted to change prevalent consumer notion that electric cars cannot travel long distances. Watch the video on how it achieved its goal for the newly launched Soul EV.

TIPS & TRICKS: 7 Tips To Map Out Your Geo-Fencing Strategy

Tips & Tricks

The InMobi US Personal Care Ctudy found that 4 out of 5 US consumers actually expect mobile ads to help them find something nearby. Further, more than half of US customers expect mobile ads to influence them to switch brands. Geo-fencing is a great way to deliver on this expectation. Discover how you can put geo-fencing in action.

AWARDS: And The First InMobi Chameleon Award For Excellence In Native Advertising Goes To...

Awards

We introduced the InMobi Chameleon Award for Excellence In Native Advertising at this year's MMA Smarties. The award goes to Google Maps and Essence for the Google Maps App Quizup Campaign! Learn how native ads, quizzing, geography and beautiful imagery were all brought together in one winning stroke.

MOBITOON
Mobitoons - Mobile in Cartoons
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