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RESEARCH: The State of App Monetization Report

The State Of App Monetization

The State of App Monetization series by InMobi provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem. Download your free copy here.

CASE STUDY: How InMobi Native Ads Helped Skyline Skaters' eCPM Jump 4X

Tactile Entertainment Case Study
Danish mobile gaming company Tactile Entertainment was looking to grow revenue from its popular action game Skyline Skaters. Learn how InMobi monetization solutions helped grow their eCPMs by 4X.

DEV MASTERCLASS: The “How the Hell Do I Choose App Store Keywords” Guide 

App Store Optimization
Creating your app is just half the job done. You also have to market it successfully. An important component of app marketing is Keyword Optimization. Read about how you can select relevant keywords for your app's metadata.

SPOTLIGHT: What Does Native Stand For In Native Advertising?

Developer Economics

Native advertising has been around for quite some time in the print and digital world. But it's only in the recent past that we have seen native advertising on mobile phones really take off. Read more.

GAMING: To License Or Not To License - An Indie Game Developer's Guide

To License Or Not To License

Developers can leverage well-known and popular intellectual property (IP) - fictional characters, brands and even personalities from the real world, to give their games a boost. Think Usain Bolt in Temple Run 2. Read more.



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