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User Targeting

Android leads the Global Mobile Ad Impression Market.

Some of the highlights from our Network Research in Q4 2013: Overall, the volume of impressions was up significantly on the InMobi network since the previous quarter. Of the growth, in-application ads contributed to 53% of mobile ad impressions. On the device front, smartphones accounted for 61% of total platform impressions in Q4 2013. Tablets accounted for almost 15% of the total platform impressions, up 1.7% from the previous quarter.

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User Targeting

Looking Beyond Traditional Targeting For App Developers

Targeting has been synonymous with advertising since the advent of advertising and is the core of any successful advertising strategy. There are some amazing targeting functionalities designed specifically for app developers interested in user acquisition.

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InMobi Analytics

Over 100 million users being tracked via InMobi Analytics!

We are happy to report that InMobi Analytics is seeing stellar adoption over the past few months and striking the right chords with the global developer community. Since August 2013, 13x apps have integrated and are live on Analytics, and this number is growing exponentially.

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InMobi App Spotlight

App Spotlight - Glow Hockey 2

From the publishing house of Natenai Ariyatrakool, Glow Hockey 2 where he objective of the game is simple: score goals in a game of air hockey against your opponent. Natenai's apps were not performing as well in smaller markets. The challenge was to optimize in areas where his apps were doing well, and to replicate the success in specific non-performing markets.

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2014 Mobile Trends

Nine Mobile Marketing Trends for 2014

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location. Here we look at mobile marketing trends that will be big in 2014

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China Mobile Market

[Infographic] China Mobile Market Insights

A smartphone base of 400 million users known to spend on IAPs is enough to make China an indispensable part of any developer's app distribution strategy. We're sharing an infographic that covers interesting insights about the China mobile market, the purchase and usage behavior of their users, and the obstacles to entering this territory.

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InMobi Events

Upcoming Developer Events

Mobile World Congress - Barcelona, Spain
February 24 - 27. Link

Game Developers Conference - San Francisco, USA
March 17 - 21. Link

GMIC - Beijing, China - May 5 - 6. Link

About InMobi

About InMobi

InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 691 million consumers across 165 countries.

Discover the latest mobile insights at www.inmobi.com/insights/.
Developers, start monetizing instantaneously by downloading our SDK at www.inmobi.com/SDK.

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