In this edition of APPetite, we dive deep into the world of native ads and how it improves user experience and monetization. We also talk about how to decide on what apps to build. And to lighten things up a bit, we share our take on native ads with a fun video and a cartoon

VIDEO: Native ads are 10x better than banners

Native Ads

2014 could be the the year when banners ads become a relic of mobile advertising. But are native ads any better? Watch InMobi's Pankaj Bengani in this video from the Mobile World Congress explain why native ads are the future.

Native Ads : Why you should sit up and take notice?

Native Ads

Native Ads offer an in-context user experience for the user by putting developers in control. Developers can now adapt ads to the form, function, and content of their apps, which means that the native ads match the visual appeal and interactive elements of the app. Read this blog post on Native Ads 101.

CONTEST: Break Up with Banners and stand a chance to win an iPad mini

Breakup with Banners

For a long time consumers, developers and advertisers have had to live with mobile banner ads. It is time now to break up with banners. Watch this fun video on how native ads could bring the joy back to our lives and stand a chance to win an iPad mini. Hurry, the contest is open only till April 4th.

GDC 2014 : Oculus VR stole the show


Team InMobi just returned from this year's Game Developers Conference (GDC) in San Francisco and the last we heard, it was still raving about the energy and enthusiasm at the event - from demos of exciting new games and futuristic immersive environment to the free Beer Appy Hours at the InMobi booth. Read our developer evangelist's updates on Oculus VR, Goat Simulator and other fun stuff.

DOWNLOAD: Apponomics - The Insider's Guide to a Billion Dollar App Business


It turns out that Thursdays see the lowest number of downloads registered by apps with a rank 10 on iOS in the US. So if you are looking to break into the Top 10 on the app store ranking, you might consider releasing it on Thursday! Discover amazing insights, in-depth research and insider stories in Apponomics - The Insider's Guide to a Billion Dollar App Business.


And as with all good things in life, there is always a risk of overdoing things. We sign off with this light-hearted take on Native Ads.

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