Every day in the life of a developer brings exciting developments and new challenges.
In this edition of APPetite, we discuss the latest on IDFA and InMobi's self-serve platform for native ads.
We also share a cross-market analysis of mobile gaming and our monthly Mobitoon.
Early last year, we decided to disrupt the industry and change the way ads are viewed today.
Our goal was to make ads beautiful and give the user a seamless, non-intrusive ad experience.
That is when the idea for native ads was born.
US gamers prefer challenging games, but are less likely to play while commuting, compared to
those in China and South Korea.
Are these patterns determined by a country's culture? Download InMobi's research report for a better understanding of consumer attitudes towards gaming.
EFlashApps, a popular maker of apps for childhood education, has recently gone live with InMobi Native Ads.
We caught up with their COO who shared his plans on how they plan to use the Native Ads Platform.