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Every day in the life of a developer brings exciting developments and new challenges. In this edition of APPetite, we discuss the latest on IDFA and InMobi's self-serve platform for native ads. We also share a cross-market analysis of mobile gaming and our monthly Mobitoon.

MONETIZATION: InMobi Native Ads Platform is now self-serve

Native Ads

Early last year, we decided to disrupt the industry and change the way ads are viewed today. Our goal was to make ads beautiful and give the user a seamless, non-intrusive ad experience. That is when the idea for native ads was born. Read More.

INDUSTRY : IDFA and how to avoid getting your app rejected by iTunes

Apple recently altered their policies regarding IDFA that has left many developers confused. Read this article to find out how these changes will affect your submissions to the app store.

INSIGHT: Do culture and history impact a country's gaming landscape?

InMobi Research Report on Gaming

US gamers prefer challenging games, but are less likely to play while commuting, compared to those in China and South Korea. Are these patterns determined by a country's culture? Download InMobi's research report for a better understanding of consumer attitudes towards gaming.

VIDEO : How EFlashApps is using the InMobi Native Ads Platform


EFlashApps, a popular maker of apps for childhood education, has recently gone live with InMobi Native Ads. We caught up with their COO who shared his plans on how they plan to use the Native Ads Platform.


Casual Connect

Meet Team InMobi at the following upcoming events and drop us an email if you would like to connect with us.


Most of us have seen the mad rush to create apps for everything. Here's a take on it that made us chuckle.

Mobitoons - Mobile in Cartoons
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