InMobi Developer Newsletter

JULY 2013


At InMobi, we are re-architecting the science of user acquisition and monetization for app developers and constantly pushing the envelope on driving innovation in this space. We have traveled far from where we started and are proud of what we have achieved. Corroborating our strength in the mobile advertising space, VentureBeat named us as one of Top 10 mobile advertising companies this month. Also, InMobi's CEO  Naveen Tewari, got recently named as the 7th most important person in mobile advertising  by Business Insider.  

In this month’s edition of InMobi APPetite, we cover several important product launches we have had in the last couple of months (including the new user acquisition and monetization platform and SDK 370), the latest developer research from the InMobi's insights team and some useful tips for topping the appstore ranks and android tablet monetization. Enjoy!



developer beta program

InMobi launches exclusive beta program for Developers

In our pursuit to provide the best solutions for the developer community, we are pleased to announce the private beta launch of our new user behavior driven monetization and acquisition platform! This platform leverages our global reach and big data expertise to bring data driven marketing expertise in your hands. From audience intelligence to smart monetization strategies, this will be a comprehensive solution suite for all your needs at different stages of the app lifecycle. If this resonates with what you have been thinking lately, participate in our beta program today! Read More

new SDK 370

New, feature-rich SDK 370 now available for Android

The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK 370 is just another example of this. The launch of this SDK is a step towards reducing the update cycles for developers by allowing them to leverage new ad formats released in the future without requiring an SDK change. It is also coupled with a new diagnostics tool to help developers improve the integration process and achieve higher eCPMs. Read More

Android tabs

Monetization Tips: Optimizing Android Apps for Tablets

In our earlier blog post, we talked about 3 mistakes developers commonly make. Ad monetization on tablets can potentially jump 3-4 times when these mistakes are eliminated or rectified. In this article, we focus more specifically on Android apps and a couple of tricks to optimize them for tablets. Read More

app store rankings

User Acquisition Tips: How to top the App Store ranks?

So, how should  app developers measure the success of their launch marketing strategy? The most important metric is indeed the appstore rank. As an app marketer, you should measure the efficacy of each marketing channel by measuring its correlation to the appstore ranking. The efficacy of each channel can change with the category of your app (gaming, social, business etc), competition in the appstore and the timing of the launch. Needless to say, it is a continuous learning exercise for all developers and needs to be perfected over time. Read More


Chinese app market

Research : What it Takes to Win in the Chinese App Market

China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. At InMobi, we recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market. The research has thrown several interesting insights on app consumption by Chinese users. To download a copy of the white paper, click here.


Upcoming Developer Events

July 25-27· Shanghai · Chinajoy World Mobile Gaming Conference (WMGC)

July 30 and 31· San Francisco · Casual Connect 2013

September 19 and 20· Tokyo· Tokyo Game Show

September 25-27· Seoul· Korea Games Conference (KGC)

October 14 and 15· Seoul· Deview 2013

October 21-23· San Francisco · GMIC Silicon Valley

InMobi: 475 Brannan St., Suite 420, San Francisco, CA 94107, USA

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