InMobi Developer Newsletter

SEPTEMBER 2013

 
InMobi LTVP

Hello Developers! 

This month's edition of APPetite continues to bring you interesting insights on making your app a successful business. We recently debuted InMobi Insights on Demand  - our thought leadership portal that allows you to create your own infographics based on the data mined from our ad network. We also successfully launched our InMobi showcase app on Google Play. Btw, in case you haven't started using InMobi interstitial ads to monetize your app(s), now might be a good time to do so. Check out our recent article on VentureBeat on the effectiveness of mobile interstitial ads and also learn some strategies to maximize monetization on interstitials. We have also compiled a list of the Top 3 best practices for tablet advertising for your benefit. Our teams are in attendance at most of the key developer events across the world. In case you missed Gamescom 2013, check out our quick recap on the event. Or be sure to drop by our booth in one of our upcoming developer events!

Cheers,

InMobi Developer Team


 

 

 



interstitials

Interstitial mobile ads are killing it: 25X video views, 7X conversions and 9X revenues


Leading developers from across the world continue to use interstitial ads on our network and the results have consistently exceeded expectations. In this article recently featured on VentureBeat, InMobi’s VP of Products, Piyush Shah discusses the benefits of interstitial ad formats for advertisers and publishers and the best practices to bear in mind to maximize monetization. Read More


 
 



tablets

Top 3 Best Practices for Tablet Advertising


Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful? Read More


 
 



insights

Launching InMobi Insights on Demand - Precious mobile insights just a few clicks away!


InMobi is proud to announce the launch of ‘InMobi Insights on Demand’ -  a single portal that provides actionable insights by leveraging the results of our consumer surveys along with data sourced from our global ad network. This ongoing report series examines data sourced from InMobi’s global mobile ad network to give a snapshot of the mobile OS, device and mobile advertising landscape worldwide. With about a 100 billion impressions served across 165 countries each month, we are able to claim to be one of the broadest and most representative networks in the world. Read More


 
 



gamescomm 2013

In case you missed gamescom 2013, here's a fun recap!


And so gamescom is over and members of the games industry have dispersed across the globe once again. This was InMobi’s first foray (as an exhibitor) into this giant of gaming events so now that the dust has settled it’s time to re-cap on exactly what makes this gathering of gamers so special. Read More


 
 



cricbuzz

Case Study: Celebrating a year of driving revenues for the world's most popular cricket app


Cricbuzz, the world's most popular cricket app, celebrated a year of association with InMobi. 12 months ago, Cricbuzz selected InMobi as their exclusive partner for India, to help monetize their cricket app by the same name. The past 12 months has been a year of milestones - Cricbuzz achieved its first millionth download; the company maintained its leadership position in its space and InMobi scaled Cricbuzz revenue many times over. Read More


 

 



inmobi_showcase_app

InMobi showcase app now available on Google Play


On the heels of our InMobi Showcase app on iOS, we are super excited to announce that the same app is now available on Google Play.With mobile advertising still in its early stages of rapid growth, we thought that this is the best way to showcase the most creative and fun ads that are created on our InMobi Studio platform.The app allows you to interact with the ad in the same way an end user would in-app or on a mobile website. See the immersive, innovative and engaging ads our in-house creative services team has created today! Click here to download the InMobi Showcase App.


 
 




dev_events

Upcoming Developer Events


September 19 and 20· Tokyo· Tokyo Game Show

September 25-27· Seoul· Korea Games Conference (KGC)

October 14 and 15· Seoul· Deview 2013

October 21-23· San Francisco· GMIC Silicon Valley



 



company_news

Company News


InMobi makes it to VentureBeat’s top 10 mobile ad networks list. Read

Naveen Tewari, 7th Most Important Person in Business Insider’s 2013 “The Mobile Power List”. Read

InMobi’s Piyush Shah discusses Strategies and tactics for entering the mobile fray in China. Read

InMobi’s CEO Naveen makes it to the The Drum Mobile Top 50 list of most influential people in the mobile industry. Read



 

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