InMobi Developer Newsletter

APRIL 2013


Last week, we crossed another important milestone in InMobi’s journey towards becoming a one-stop shop for app developers across distribution, user acquisition, monetization, and engagement. We launched InMobi App Publish, a powerful developer platform that allows you to drive downloads for your Android app across 130 global app stores in just a few clicks. With zero integration effort and simplified contracting across multiple stores, the launch of App Publish serves to meet the mass desire of app developers to compete in multiple channels in a seamless manner.

For more details:

- Check out some great coverage we received from Techcrunch.
- Read our Product Manager's blog post.
- Join us for our webinar on April 4th to get a product demo and ask questions.

Register for webinar

Thursday, April 4th
10am PST
1 hour session 



InMobi logo

Massive Improvement to InMobi Monetization

Last month, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. Internally known as project Dark Knight, this change has been in the works for the past 8 months and cut across the entire stack, making massive overhauls to every system being used at InMobi. Click here to read more.

man holding tablet

HTML5 for Mobile Developers

When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed, and tighter integration to specific platforms. With the HTML5 specification coming to fruition, browser-based mobile apps are rapidly catching up. Click here to learn more.

Mobile devices

Extending the Momentum of a Newly Launched App – Ad Content

In the first blog of this series, we saw how important it is to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. We also included Top 5 essentials to keep in mind while planning your advertising campaign. Let’s now take a deeper look into the second of the five – Ad Content. Click here to learn more.


Truste logo

Privacy as a Priority in Mobile Advertising

Privacy is always an important topic for discussion in technology circles. At InMobi, we strive to achieve external recognition for our efforts to be transparent and open in our business and building a reputation as a company that treats its customers’ data privacy with care. Click here to find out more.

radical logo

Case Study: Radical Scales Its App Business to New Heights in China with InMobi

InMobi opened up an entirely new revenue stream for Radical through its Ad SDK and currently accounts for more than 60% of its overall revenues. Having seen tremendous success with its apps and with bolstered confidence in its partnership with InMobi, Radical is now determined to produce more exciting apps and looks forward to a mutually rewarding journey with InMobi. Click here to learn how this feature drove 60% more revenue for Radical.

reaching millennials

Global Mobile Media Consumption: Reaching Millennials

Millennials are educated, digital savvy, tech-proficient, and optimistic trendsetters. Known to adapt and transition to ever-changing technologies, they are soon to be the largest generation ever. With strong purchasing power, they are extremely valuable to marketers. InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. Click here to get insights into the minds of this influencial segment.


Upcoming Developer Events

Apr 4 · Online Webinar · Introduction to InMobi App Publish - Simplifying App Distribution for Android Developers

Apr 24 · London · InMobi Developer Party

InMobi: 475 Brannan St., Suite 420, San Francisco, CA 94107, USA

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