InMobi Developer Newsletter

October was a busy month at InMobi. Our first developer webinar on how to get your app discovered by Ryan Merket was a phenomenal success and we appreciate the great feedback from you as we schedule more virtual events on the calendar. In this month’s edition, we bring you insightful articles ranging from behavioral segmentation basics for app developers to how several Indian app developers are creating a stir in the global app market. Hope you enjoy the articles as much as we enjoyed writing them!

November Webinars: Top Monetization Tactics You Ought to Know

With the holiday season nearing, is your app monetization strategy geared up to get the most out of your users? Crafting an effective monetization strategy involves understanding and influencing your user’s lifetime value (LTV). Join us for a webinar to learn:

  • What LTV is and how to apply it to your app business
  • How to combine advanced user insights to design clever strategies that can help you engage and monetize your users better.
  • Some tips to increase your app’s monetization this holiday season.

Top Monetization Tactics You Ought to Know

Two times to choose from:

Wednesday, November 14th
at 10 AM PST (GMT -7)
Register for this session.


Thursdsay, November 15th
at 12 Noon IST (GMT + 5:30)
Register for this session.







The Next Big Thing Is (Almost) Here

With the rise of the freemium economy, running a successful app business is harder than ever. Acquiring the right users, driving engagement, building loyalty and striking the right balance of monetization strategies is a veritable minefield. Good news, though: Our global team of mobile experts has engineered the perfect solution to address these challenges in one integrated LTV platform! Want a sneak preview? Request an invite today!

  Click Here
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Behavioral Segmentation Basics for App Developers

Great Insights lead to great actions – and when it comes to managing an app business, knowing what insights to look for matters the most. Click here to learn how you can use behavioral segmentation techniques to retain and monetize your users better.

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Mobile App Development: Deep Dive into India

So what do the app Parking Frenzy, World Newspapers and Iris have in common? Other than the fact that they are all mobile apps and highly popular on a global scale – Indian app developers created them. Click here to learn how Indian app developers are creating a stir in the global app market.

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iOS6 and How App Marketing is Affected

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. Click here to learn more.

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Refer a Developer, Make Some Cash

We're on the hunt for the top developers ready to make money with their apps and the InMobi network. Send a new developer our way and get instant cash when they start using our SDK. Learn more.

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Case Study: Dexetra's Ad Revenue Jumps 250%

Learn how Bangalore-based app maker Dexetra was able to generate a 250% increase in revenues through InMobi’s localized ads that delivered a non-intrusive user experience. Click here to learn more.

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The New Windows 8 Platform: The Dark Horse in the Mobile Race?

With the launch of Surface, there has been a lot of excitement and anticipation around the device and Windows 8. What does this mean for the mobile app developer community? Will Windows 8 succeed in making a mark on the mobile ecosystem? What is InMobi doing to support Windows 8? Click here to learn more about our take on Windows 8 and what we are doing in preparation for the much anticipated launch.

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Partner Showcase: Corona SDK

Our friends at Corona SDK - the cross-platform framework that lets you develop apps 10x faster is having a free intro webinar! Join the worldwide Corona community of 150,000+ developers, who've published more than 20,000 impressive apps for iOS, Android, Kindle Fire, and NOOK.

Intro to Corona SDK

Friday, November 2nd
at 5pm GMT

Click here to register

Click Here

Upcoming Developer Events

Nov 1 · Webinar · Demystifying Mobile Ad Metrics

Nov 7-8 · Bangalore · NASSCOM's Mobile App Deep Dive

Nov 14 · Webinar · Top Monetization Tactics You Ought to Know

Nov 15 · Webinar · Top Monetization Tactics You Ought to Know

Nov 15 · San Francisco · Developer Meetup: How to Monetize Your Customers Effectively

Nov 21 · London · Developer Meetup: How to Successfully Publish Your App


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