InMobi Developer Newsletter

November 2013

Hello World!


You asked and we delivered! InMobi is proud to announce the launch of plugins for the Titanium, Intel XDK and Unity platforms that will enable developers such as yourself to monetize and get analytics for your apps. Read on to get a comprehensive idea on how you can integrate these plugins in a matter of minutes and leverage your user-base to get the most out of your app.

We also have statistics that will give you insights about the Eastern mobile markets. Find out why its important to include these markets into your marketing strategy and understand how to battle the complexities that lie here. Also, learn vital strategies for your app business by watching our recently concluded webinars on varied topics such as 'The 7 Sins of Mobile Ad Monetization' and also 'Advanced Targeting Techniques to Drive More App Installs'.

Bon APPetite!




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Launching InMobi Plugins for Mobile Development Platforms

InMobi is proud to announce plugins for the Titanium, Intel XDK and Unity platforms. InMobi plugins aid developers using these platforms to intelligently monetize their user-base through the power of ad serving and analytics. Get started today by visiting the integration guides below and following the instructions to download/integrate the plugin with your app!

» Learn More
» Download the SDK

#alt learn more
CLICK HERE download
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AppSpotlight tab-shortcut-description

AppSpotlight: Wheels of Steel & Crispify

This month the App Spotlight is on two awesome Android apps:

Wheels of Steel - a realistic train simulator from the publishing house - Vasco Games, this app was meant to evoke nostalgia for old train games. Read More

Crispify - A video compression & editing app that also allows you to share videos on social media, it was developed by Indian developer Balaraman L after 7 months of toil and hard work. Read More

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Wheels of Steel


If you want your app featured on InMobi's AppSpotlight and you use InMobi's SDK write in to us at We'd love to hear from you!

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InMobi Analytics: The one stop solution for all your analytics needs

App developers continuously strive to create more innovative and more engaging apps, and once their app is ready for the world, they look to acquire new users, engage them, as well as monetize their entire user-base. However, the cost to acquire new users grossly outpaces monetization, creating the need to maximize the lifetime value (LTV) for each user. In addition, different ad networks deliver users with varying LTV, thereby raising the question – Which ad network do I channel ad spend to in order to maximize my ROI? Read More.


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APP INSIGHT REPORT tab-shortcut-description

App Insight Report: Top 5 tips to drive more installs for your app

In the first half of 2013, over 50 Million app installs were delivered for top developer and gaming studios on the InMobi ad network. This has helped us collect deep insights on the business of app user acquisition.

We are happy to announce the release of our new App Insight Report, that summarizes unique trends and insights based on the analysis of over 7000 app promotion campaigns that ran on our network in Q2 2013.


What it takes to market your app in the Far East

When China surpassed the US in terms of smartphone shipment volume in Q1 2013, it was evident that the comfortably ruling mobile market of the US was facing fierce competition.

The UK and US were no longer the sole focus of advertisers, and a willingness to expand to China was being fuelled. The common perception of Eastern mobile app markets being too different from those in the West keeps developers from expanding to these markets.

Truth is, they’re not all that different. Read More.



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Missed our Webinar on The 7 Sins of Mobile Ad Monetization?

We've got your back.

Watch a product walkthrough and demo of InMobi's latest product:

App Galleries.

Learn how to use advanced targeting techniques to drive more app installs

#LINK Watch REcording #LINK WATCH


Creating Innovative Ad Experiences with New Formats

At InMobi, we are leading the charge of technology innovation in the mobile ad space and work towards resolving some of these pertinent issues for app developers. The learnings from the desktop world give strong indications for the need of maintaining the fine balance between user experience and the quest for monetization. With this in mind, InMobi today announced the launch of 2 new ad formats – InMobi Custom Ads and InMobi App Galleries – a small preview of the Ad Innovation happening at InMobi and a step closer to creating a delightful user experience.Read More

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Upcoming Developer Events

December 9. London - Pocket Gamer's Christmas DrinkUp.

February 15-21. Venue TBD - Developer Week

February 24-27. Barcelona - Mobile World Congress

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Company News

Over 50 Million App Installs Delivered by InMobi This Year
details »
InMobi Launches Advanced Ad Formats that Drive Higher Monetization and User Engagement for Mobile Developers                  details »
InMobi Wins Top Awards for Innovation and In-App Advertising
details »
InMobi Launches New AppGalleries, A White Label App Store For Publishers To Curate Apps, And Boost Mobile Ads   
details »

About InMobi

InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world’s largest independent mobile ad network, engaging 691 million consumers across 165 countries.

To learn more, visit, follow us on Twitter @InMobi, or discover the latest mobile insights at Developers, start monetizing instantaneously by downloading our SDK at

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